Thursday, January 20, 2011

Oprah Down Under Airs!


A Channel Ten Preview Clip of Oprah's Great Australian Adventure

It's finally here! The Oprah Show aired last night featuring the first of four episodes of her Great Australian Adventure. The hour long episode featured the stunning Great Barrier Reef and Uluru, kangaroos, the hot Aussie chef Curtis Stone and many screaming fans.

Although the show seemed to be one grand promotional gesture for Tourism Australia, the show gave Dave and I a good look at the places we need to visit around Australia . We now know we have to see White Haven beaches and Hamilton Island for sure.

I have to say my favourite part of the show was her walking in Melbourne with Australia Prime Minister Julia Gillard and Oprah was totally trying to avoid talking to her! I would too, who wants to listen to her annoying voice!

Although the build up and hype of the Oprah Show is displayed during the remorseful Queensland floods disaster, it was really nice to see Oprah give a call to action and shoutout for the victims and heroes around Australia supporting the relief efforts.

Her brand power is amazing! I can't wait to read the articles about the ROI that Tourism Australia is getting out of the huge publicity push.

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