Saturday, October 2, 2010

Oprah Down Under

Oprahfy Yourself

Huge news! Oprah is coming to Australia in 14 December. To celebrate 25 years of The Oprah Winfrey Show, she put out a bid for countries around the world tor try convince her to go to their country as part of the final season's celebrations. Australia won with their special offer of dubbing the Sydney Opera House as the 'Oprah House' during the 2-day filming. She announced it on the opening show of the season on 13 September with a bang. She rolled out a Quantas airplane onto her stage with John Travolta dressed as the pilot. 300 lucky guests will be sent to Sydney for the taping and then to travel around Australia for 8 days/7 nights. She is providing transport, lodging, and tickets.

Apparently, the Queen of Talk's visit is costing the Australian public $3 million, but that's nothing compared to the $30 million Australia tourism spends without return on investment. If you know anything about the 'Oprah Effect', everything she touches turns to gold! These episodes will be aired to $40 million Americans and screened in 145 countries. Imagine all that plus all the endorsements, follow-up stories, and advertising potential!

Since the news hit Australia, the media has been in an Oprah frenzy. Every program I've been watching, every person (mostly girls) I've talked to and even my boss has their attention focused on her arrival. Tickets are going to be tough to come by since they will be given lottery style. I've already set up reminders on Google calendar to text and email me when I can put my name in. Hopefully she'll have a 'Favorite Things' episode while she's here!

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